Seventeen Seventy (Town of 1770) – Agnes Water was touted as a premier Queensland holiday destination across a number of platforms, nationally and internationally.
The Australian Tourism Exchange is Australia’s premier tourism industry trade event and the largest annual international trade show in the Southern Hemisphere.
The Australian Tourism Exchange provides a forum for Australian businesses to showcase their product and establish important business links with the people and organisations that take Australian tourism to the international market place.
Australian Tourism Exchange delegates participate on business to business appointments and networking opportunities over the 7 day event, with pre and post family opportunities also forming part of the program for international buyers and media.
For the third year, Katherine Mergard. from 1770 LARC! Tours has made the massive personal financial and time commitment to attend this event to present the Discovery Coast’s Town of 1770 – Agnes Water as an ideal holiday destination to the Western Hemisphere markets interested in the ‘of the beaten track’ Australian Coastal experience.
‘When marketing in the international market place, I am not only selling the 1770 LARC Tour, I am always promoting the Discovery Coast destination first and foremost, as I understand that we need to be able to deliver a complete package here in the Town of 1770 – Agnes Water as well as the surrounding area’s on the Discovery Coast’,said Kathrine, who is also the president of Discovery Coast Tourism & Commerce Inc.
‘There is so much of Australia for the international traveller to see, so, as a small Queensland destination, i always need to focus on the Discovery Coast’s key points of difference, being the closest access point to the Southern Great Barrier Reef, the Birthplace of Queensland, and the last northerly surf beach, all appealling to the Western Hemisphere countries such as Germany, France and the UK, who are interested in the nature based experience the Discovery Coast has to offer.
This year The Australian Tourism Exchange was held in Perth, Western Australia, and Katherine along with Antony O’Dwyer from Sandcastles 1770 Motel and Resort, and the Southern Great Barrier team (from Capricorn, Gladstone Bundaberg and Discovery Coast regional tourism organisations) conducted over 80 appointments selling the destination to buyers.
‘There was an increase in Online Travel Agent opportunities accommodation and activity providers, so if any Discovery Coast local operators are interested in putting in a bit of time to load their products, I am happy to forward the the list’, Katherine add.
The more local product we have online on the Discovery Coast as a destination, then the better chance we have of capturing the attention of potential visitors.
On the domestic consumer marketing front the Discovery Coast, Town of 1770 and Agnes Water were well presented at the Brisbane Caravan and Camping Show, with over 50,000 people through the gates at the RNA showgrounds.
The Discovery Coast also received fantastic and entertaining media coverage in Melbourne’s The Age Newspaper, with Keith Austin’s story ‘Going gaga for the lady’, resulting in a boost of Victorian visitors in July.
After 10 years of ‘pounding the pavement’ in promoting the Discovery Coast townships of Agnes Water and the Town of 1770 it’s really exciting to finally be building a strong tourist destination.
‘Especially now we have a few new local operators that understand that we need to work together as a team, and are interested in building their distribution, and becoming trade ready’. w should all start feeling good about the town!’ Katherine concluded.