Amber Rodgers New DCTC President

Tourism expert Amber Rodgers takes the reins of Local Tourism and Commerce Organisation. Over 40 local businesses attended the Discovery Coast Tourism & Commerce (DCTC) Annual General Meeting at Lagoons 1770 Resort and Spa.

Reports from the outgoing president Neil Mergard and all sub committees showed some excellent results in the past 12 months, including the group successfully staging the Agnes Blues, Roots & Rock Festival for the first time.

The popularity of this annual event and the 2015 Captain Cook 1770 Festival led to the volunteer-run, non profit organisation securing over $50,000 in funding for next year’s Festivals. This includes funds for a causal event coordinator position and applications are currently being sought.

“The latest statistics from Tourism Research Australia clearly demonstrate that Agnes Water and 1770 is a very attractive destination to domestic and international visitors alike. Also, our indicators on social media networks are sky rocketing, with both the community and visitors alike engaging and sharing stunning imagery” says new DCTC President Amber Rodgers.

Amber brings a wealth of talent, passion and experience to the position and has an eye keenly set on shining the spotlight on Agnes Water and 1770. Prior to her current role as Marketing Manager at 1770 LARC! Tours, Amber was the Associate Director – Member Services & Product Development at Gold Coast Tourism where she was instrumental at securing funding, including $30M from local government.

“I am extremely excited about my appointment and look forward to working with the passionate DCTC team to take our region from Good to Great to One of a kind,” Amber said.

As a non profit organisation that is run by a volunteer committee, Amber was pleased to report that thanks to digital technology alone, DCTC members are already getting over 220 leads per day to the consumer website. These leads are redistributed to member businesses via their online member listing.

“Digital technology is a very cheap way to market a destination” says new committee member Fabienne Wintle. “Creating content for our destination is what we need to focus on. We’re currently sourcing new photos from our members and running a ‘Humans of New York-like’ instagram campaign featuring local businesses. We will continue to encourage members to use the web to strengthen their digital footprint”.

DCTC’s mission is to strive to continually promote and develop tourism and economic activity within the region known as the Discovery Coast.

If you’d like to know more about DCTC shining the spotlight on Agnes Water and 1770, please contact Amber Rodgers, President, on 0409 983 702.